But many small-scale growers are struggling with rising production costs, climate change and diseases that can destroy an entire crop.
Our work at Hacienda Alsacia focuses on finding and sharing globally sustainable solutions to these economic and environmental pressures.
Our mission isn’t to supply Starbucks. It’s to help ensure the future of coffee for everyone.
Our renovation process was thoughtful and gradual, using the same approach to planning and investment that would be reasonable for a farmer to apply.
It took only a few years to transform the property into a model of sustainable farming, resulting in valuable knowledge that can help establish best practices within the industry.
As we breed these hardy, high-quality hybrid seeds, we give them away to farmers around the world — even if they don’t sell coffee to us.
Meet Carlos Mario Rodriguez, Starbucks director of global agronomy.
Our immersive, interactive tour features a working tree nursery, wet mill, drying patio and roaster. Learn about the past, present and future of coffee as you trace its journey from seedling to cup.